Hello everyone, and welcome to this week’s blog. As is often the case, the inspiration for today’s topic came from a real-life conversation, something that came up while chatting with a client or friend. We ended up talking about what to do when your business is gaining momentum, only for a similar company to pop up offering what seems like the same product or service, but at a much lower price.
It’s a topic I’ve touched on before and one I feel pretty strongly about. So, cue this week’s reflections…
Stop Worrying About the Discount Brigade – You’re Not in the Same League
It’s frustrating, isn’t it?
You pour your heart, soul, and expertise into your business. You’ve trained hard, invested time and money, and built a reputation rooted in quality, trust, and results. Then suddenly… someone local pops up and offers a similar service for half the price—or less.
You see them undercutting left, right, and centre. Charging rock-bottom rates. Tempting people with shiny deals and “limited time” discounts. And naturally, you start to worry…
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Are they going to steal all my clients?
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Are they making our whole industry look cheap?
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Is all my experience being devalued by people who’ve barely started?
Here’s the truth:
What someone else charges? That’s completely outside your control.
Let them chase low fees.
Let them hustle for 70 hours a week just to break even.
Let them serve clients who are always on the lookout for the next cheapest deal.
That’s their lane, not yours.
Because here’s something you need to hear: you’re not really in the same business.
You’re not just selling a product or service. You’re offering expertise, consistency, and value that goes beyond price tags.
There’s a price point for every type of client.
And more importantly, there’s a client for every price point.
The key is thinking about who you want to attract:
The clients who respect your time, trust your skill, and see the difference you make.
And where are those clients?
I’ve been doing this for a quarter of a century. I can tell you now, they’re out there, waiting for someone exactly like you.
Some people want a quick fix or the cheapest option, just like some shoppers are happy to buy a £3 t-shirt.
Others want quality, service, consistency, and a trusted relationship.
So ask yourself honestly: do you want to be Primark… or Prada?
One stacks them high and sells them cheap, hoping to break even on volume.
The other sets a standard and attracts clients who value what they do and don’t mind paying for it.
You’ve worked too hard to play the race-to-the-bottom game. Your value isn’t in the price, it’s in the results, the experience, and the trust you’ve earned.
So next time a new competitor pops up charging peanuts, remind yourself:
They’re not your competition.
They’re just noise.
You?
You’re the expert. The premium option. The go-to in your field.
Keep showing up. Keep delivering quality. Keep building relationships that last.
Primark or Prada? The choice is yours.